Consider your local printing company, local internet marketing company or local business!
With the maturity of the internet, thinking globally has become easier. Communicating via a variety of internet mediums has allowed us to connect like never before, opening up many new opportunities. While you now have access to companies all over the nation and globe, doing business locally remains a beneficial, worthy cause! Ask yourself: Am I really getting the best value for my dollar by investing with all the different offers via the internet? Well, I think in the majority of cases, if you work at building a relationship with your local printing company, local internet marketing company or local ...
How To Start Navigating Social Media Marketing
When Marc Hausman was recently asked by BtoB: For complete article just click here. BtoB: What's the key to being successful in using social media to reach this audience? Hausman: The important thing is that it's still in early-adopter phase; no organization has missed out. Second, you still have to execute traditional branding and awareness external communications tactics; but now, if you've got really interesting content, you can laser-target potential customers, potential teaming partners and even prospective employees through a variety of different social and online communities in a very measurable and targeted way. That ...
Digital Printing vs. Offset Printing
Digital Printing vs. Offset Printing To start out I would like to introduce myself, my name is Mark Allen and I started out in the printing industry back in 1988. The company I worked with then specialized in short run book and manual offset printing, there was no digital printing other than mailing equipment and automated billing equipment. Our specialty was one color printing; we did not even print multi-color covers, as our customers were encouraged to supply them. This was the age of the photocopier and the printing press. The big time short run photocopier that competed in the small ...
The History of Business Cards
The History of Business Cards Business cards have a long history that dates as far back as the 15th century in China. The business card began as a "Visiting Card" or a calling card. It was a social convention that was bound by some very strict etiquette rules. The visiting card was introduced to Europe in the 17th century during the reign of Louis XIV who was known as the Sun King. In the same century the practice began to take hold in English society. It was actually required by the upper class when visiting others to present your visiting ...
PART 2: Social Media Marketing & Web 2.0 The Beginning
PART 2: Social Media Marketing & Web 2.0 The Beginning As I mentioned in Part 1, the first step is a publishing platform to work from, which is your Web 2.0 website. The next step is a list building tool built into your website so can start to build a group or groups of people and companies that are interested in what you are doing or have to offer. Building your list is done by creating a value proposition, offer, gift, or some compelling reason that persuades someone to want to share their contact information in return for your offer.With a ...
Social Media Marketing & Web 2.0 The Beginning
Social Media Marketing & Web 2.0 The Beginning In the beginning was the word and the word was and is all powerful. Now with the Internet, Social Media Marketing & Web 2.0 the word, the news, information, video, etc., travel the world in moments. If you are reading it in the newspaper it was posted somewhere on the internet/web a day ago or more. So the question is how do we use, understand and benefit from this phenomenon called Social Media Marketing & Web 2.0? The term "Web 2.0" was coined by Darcy DiNucci in 1999. In her article "Fragmented Future," she writes[1] “The ...
Web 2.0 Marketing Related Articles
How To Start Navigating Social Media Marketing
When Marc Hausman was recently asked by BtoB: For complete article just click here. BtoB:...
PART 2: Social Media Marketing & Web 2.0 The Beginning
PART 2: Social Media Marketing & Web 2.0 The Beginning As I mentioned in Part...
Social Media Marketing & Web 2.0 The Beginning
Social Media Marketing & Web 2.0 The Beginning In the beginning was the word...
Read More Posts From This CategoryPrint and Marketing Related Articles
Consider your local printing company, local internet marketing company or local business!
With the maturity of the internet, thinking globally has become easier. Communicating...
Digital Printing vs. Offset Printing
Digital Printing vs. Offset Printing To start out I would like to introduce myself,...
The History of Business Cards
The History of Business Cards Business cards have a long history that dates as...
Read More Posts From This Category